Excerpts - from nothing..

Social Media - ROI

2010-03-23T02:41:00.000-07:00

"Dell's Outlet on Twitter earned $9 million in sales."
This has always been quoted when people talk about Social Media ROI. Where are the other success stories. Are there other stories?

Is Twitter the best tool to distribute coupons?

From what i understand and believe, Social Media is not for all businesses. And calculating ROI?
How do you do it? Calculating the clicks, the page views, ... and everything else possible. How do you do it?

When anything gets hyped up too much and when everyone starts to talk about the same thing. It is probably the first sign that we are going to soon stop talking about it.

How do i know what facebook makes through its advertising?

Do they really click the ads on the side?

Brand communication, listen to the customers, share more than you promote, there are many watching your conversation, ... and many more..

Is it all worth the time and money invested?
What are the businesses that really benefit from social media?
Who are the ones who will never have a ROI?
where are the answers?

I don't know the answer - But i'll click this one

2010-03-08T00:08:00.000-08:00

This ad is one of the best i have ever seen. The story it tells; the suspense created by the words. Gr8 job!! whoever made it..

facebook link check

2010-02-04T22:11:00.001-08:00

every _l_ thing in life

2010-01-08T09:27:00.000-08:00

Strange thoughts that started storming my brain cells today. Every fucking thing in life that happens, especially the bad things. We accept finally and move on with it.

Acceptance is bull shit. An mechanism which we learn to apply to every single thing in life. "Moving on" "Everything is for good" Bull shit !!

Was recently reading about the kübler-ross - five stages of grief
What does it really prove ?
We suck most of our lives. And we all are same.

We need hopes and reasons all the time. Would love to be in a world where this model doesn't work. Probably it would be chaos. But it would be surely different. Will try hard to destroy this mechanism and see how life unwinds.

2010-01-05T20:16:00.000-08:00

Department of Energy: 20% Wind Energy by 2030

Google Wave

2009-10-25T01:11:00.001-07:00

Checked my gmail on my N70 to find invitation to try out Google Wave. WOOWWWWWWWWWWWW..
that's what i thought first. Pulled myself off from Saturday night deep sleep :D to start my desktop.

First take on Wave, nothing wonderful.
Questions that came to my mind ?
hmmm.. Is it another social networking site branded differently ?
yes, is my personal answer. If you think otherwise, do comment.

So far, there is nothing much you can do with Wave.
Some features(waves) like map application is muted/under construction.

Then, i thought i should give my feedback. I don't understand what the guys who created the feedback form thought about users. Do something guys, We don't like filling big forms. Do something here!!

I believe many are trying out wave; for those who want to see how it looks like, check out the screen shot

Traffic signal ; life

2009-06-27T01:46:00.000-07:00

Today morning, i had a very nice experience driving bike. Almost 5 traffic signals gave green to me in a 5 km road stretch. I never had to stop; First i would see the red vehicles stopped 100m ahead of me. As i would drove near, green would flash.

Something struck me hard. In this i found an irony with life. Sometimes all life gives us is a red, but it is only temporary. Sometimes you may get all green; then again red does come sometimes. Crossing when it is red on the road can be risky (to others on road). With life, its more interesting to pass through when it is all red. Obstacles make life interesting. If there are no obstacles,/levels in a game; it isn't game then.

LIFE IS GAME; its more FUN with obstacles.

Good and bad chewing gum

2009-06-23T20:28:00.000-07:00

i used to chew gum lot; lately reduced a lot too..
i think i have found the difference between good and bad chewing gum. I got to know this from a mistake; like all gr8 discoveries. My spitting aim wasn't that perfect and it fell away from the bin. I rushed to pull it off the floor before it gets stuck; i was able to(eureka moment). If it had been a bad one,the moment it touches ground, your suffering 'll start. what's your take ? has any one found this before ? pr9wbdqsy3

Online marketing is slogging; creative minds cannot slog ?? Is it true ?

2009-06-08T03:28:00.000-07:00

"Creative minds cannot slog when it comes to work"
some people think so. I don't !! Do you ??

hmmm.. I consider myself creative.. I asked myself whether i can diligently work for long hours. I have never tried to. But if my work,which i love, requires me to do so, then i will.

Everybody is creative in something or other. Few have the opportunity to be creative in their work. If you are one of them. Tell me, will you slog if your work requires you to ?

Online marketing : Is it serious slogging ?
I believe its not so. Unless you are creative, you cannot market something. Few dull hours of work is quite possible but doesn't mean you slog. What's your take on this ? Do comment !!

Power of bloggers !!

2009-06-05T22:54:00.000-07:00

Recently read a blog posting by chrisbrogan
http://www.chrisbrogan.com/be-there-for-your-customers/

It is about Apple's customer support
This blog is one of the most famous in the social media circle. One such article would definitely affect the sale of apple. What are the companies really doing about millions of bloggers around the planet talking about their brands.

Customer service: is the major cause of brands losing their customers. Long time over phone, poorly designed User interfaces; filling of a big form before getting a solution; automated suggestions that totally fail to solve the problem.
why don't companies invest more for customer service.

When you talk about customer service ? why do companies outsource customer service ? Cost reduction is the answer!
but do they think their customers are not as important as their sale ?
If brands spend little less in their advertising and hiring of celebrities for their ads and invest that money in customer service. It will bring business to them !!
though we live in the world of automated things; CUSTOMER SERVICE CANNOT BE AUTOMATED;

Living without technology

2009-05-31T21:09:00.000-07:00

How many days can you do without internet ?
When was the last time you found your friend's new home without using your mobile?
How much are we really dependent on the technology ?
With 3G coming up, our dependency on the mobile phones will increase.

Sometimes i want to completely cut my life with technology. As i write I'm thinking how would it be if one day I completely detach myself from internet and mobile phones!! hmmm.. It would be different!! Would love to hear(the comment) from someone who wants to do the same !!

When is that day? Soon.. But not today!!

Do we have time for all ?

2008-09-30T23:01:00.000-07:00

The blogosphere is huge. I'm not going into the numbers. But believe me its larger than we assume it to be. For the nos. check out the annual study by technorati

It is true that Information pertaining to any subject is scattered across the web. When i come across a new word/terminology the first place i go is Wikipedia. Then probably do a Google blog search. Sometimes it drives me crazy seeing tons of information that i know for sure i won't be able to grasp in a single day/month/year. I bookmark a few of the interesting ones, based on the layout of the blog and its design :) (I cannot read the content all the time) It is rare that i return to them.

My question is how much time one has to allocate to do this work(grasping info)?
Do we really grasp what we read and or do we ever use it the way we want to ?
But one think is certain reading is a good habit. Maybe it will come to use someday.

Looking back, our daily source of information starts with the morning newspaper,
then two 1/2 hr news everyday. Didn't we get enough that time ?

Future ?? You all know where we go.

Wondering how it would be to block yourself from information for a month.
Guess, you will become outdated. :D

Website - How should it be?

2008-09-29T22:18:00.000-07:00

Your website is your face in the online world. It is your identity.

What should a website have to get a high page rank. To gets its share of visitors.

To make a difference.

Answers is simple:

It should have content.

It should have unique content.

The least it should have its own style.
Things to avoid.

No jargon.

No high fi words.

Even if it is going to be a single page. Everyone should like it for what it is.
Never let it run through more than 3 pages. Max. 5
I strongly believe that what you want to say is little. Its always how you put it.
People don't have time to read your stories. Don't have the notion that if you have 6 pages, then you might be taken for a guy with lots of content. No, even a single picture can say a lot about you and your business.

Value your viewers time. Give them what they want in a few lines.
If they visit your site for the first time, make them remember about your site.

CONTENT IS THE THING FOR ANY WEBSITE, SO IS FOR ANY HUMAN :D
THE INNER STUFF MATTERS!!